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Racial Priming with Implicit and Explicit Messages  

Michael Tesler

Online publication date:
May 2017
An expansive body of research known as racial priming consistently shows that media and campaign content can make racial attitudes more important factors in Americans’ political ... More

Real-Time Responses to Campaign Communication  

Marcus Maurer

Online publication date:
May 2016
Real-time response measurement (RTR), sometimes also called continuous response measurement (CRM), is a computerized survey tool that continuously measures short-time perceptions while ... More

Typology of Media Systems  

Daniel C. Hallin

Online publication date:
Aug 2016
Typologies are a central tool of comparative analysis in the social sciences. Typologies identify common patterns in the relationships among elements of media systems and wider social ... More

Using Experiments to Understand How Agency Influences Media Effects  

Kevin Arceneaux and Martin Johnson

Students of public opinion tend to focus on how exposure to political media, such as news coverage and political advertisements, influences the political choices that people make. However, ... More

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